W.I.S.H. Charity
A 501(c)(3) Public Charity · Roseville, California

Comfort, compassion, and dignity at life's quietest moments.

W.I.S.H. Charity supports seniors, Veterans, and those facing life-limiting illness — providing the small acts of comfort, the unmet needs, and the moments of grace that hospice care alone cannot reach.

2024 Founded
501(c)(3) Public Charity
Roseville California
Placer County Region Served
Our Mission

To stand beside those at life's threshold — with kindness, presence, and dignity.

We exist to provide comfort and compassion for those experiencing a life-limiting illness, disease, or accident — with a heavy focus on seniors, Veterans, and those at end of life.

Our work fills the spaces medical care cannot reach: a Veteran's final wish, a senior's unmet need, a family's burden gently set down at a time when every act of compassion matters most.

We partner with hospice agencies, senior care providers, and Veteran service organizations across Placer County and Northern California to identify quiet, urgent needs — and to meet them with grace.

What We Do

Three quiet ways we serve.

Every program is built around a single principle: that the dignity of a life does not diminish in its final season, and that small, well-placed gifts can carry enormous meaning when given at the right moment.

Veterans Fund

Direct financial support for Veterans facing serious illness — covering unmet expenses that VA benefits, hospice coverage, and family resources cannot reach. Inspired by the "We Honor Veterans" tradition we have served alongside throughout our careers.

End-of-Life Comfort

Quiet, practical gifts for individuals in hospice or palliative care — a final gathering, a memory project, a comfort item, a wish fulfilled. We work through partner hospice agencies who identify the need, and we provide the means.

Senior Compassion

Bridge support for isolated and low-income seniors at moments of crisis — a medical co-pay, a transportation gap, a missed grocery run, a small repair that unlocks safety at home. Modest in cost. Transformative in moment.

Our Founder

Built by someone who walked beside families at the bedside.

Samantha McCoy, Founder and Chief Executive Officer
Samantha McCoy
Founder & Chief Executive Officer

Samantha McCoy is a career hospice professional who founded W.I.S.H. Charity in 2024 after more than a decade walking alongside families in hospice rooms, senior care centers, and the final chapters of life.

Her professional path — from Westview Healthcare Center, to HomeWell Senior Care, to her current role as a Hospice Liaison at Bristol Hospice in Sacramento — gave her a clear view of the small, urgent needs that fall outside the medical system: the framed photograph a Veteran wanted to leave his grandson, the final gathering a family could not afford, the simple wish that no benefit plan covered.

W.I.S.H. was founded to fill exactly that space — a small, focused 501(c)(3) that partners with hospice agencies, Veteran service organizations, and senior care providers to fund the quiet acts of compassion that turn a final season into a final gift.

Education
Carrington College California-Sacramento
Field
Medical Office Management & Administration
Industry
Hospice & Senior Care · 10+ years
Based
Roseville, California
Get Involved

Three ways to stand with us.

W.I.S.H. Charity is sustained by a small community of donors, partner agencies, and volunteers who believe that the quiet acts of compassion matter most.

Make a Gift

Every dollar received is directed with care toward the seniors, Veterans, and families we serve. Contact us to arrange a gift, sponsor a program, or remember us in your legacy planning.

Partner With Us

We work hand-in-hand with hospice agencies, Veteran service organizations, and senior care providers across Placer County to identify families in need. If your organization serves the same community, we welcome the partnership.

Volunteer Your Time

From event support to administrative help to in-the-field wish fulfillment, we rely on a small, committed network of volunteers who give the gift of their presence to those in their final season.

Get In Touch

For partners, donors, and the families we serve.

We are a small organization that responds personally to every message. Whether you are a hospice agency with a family in need, a Veteran service organization looking to partner, or someone who would like to support our work — we welcome the conversation.

Mailing Address

609 Oakborough Ave
Roseville, CA 95747

Hours

Monday – Friday
9:00 AM – 5:00 PM PT